Léonard GAVELLE
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Professional experience
Marketing & Business Intelligence Manager
Tetra Pak - Colombes - France(Since February 2011)
- Data analysis to discern business relevant trends, patterns, and opportunities in order to guide strategic decision-making for go-to-market initiatives. Analyze business performance and make recommendations to improve Marketing execution.
- In charge of research projects to measure current and forecast future market activity and consumer trends, conduct consumer research, analyze competitor activities
- Select and manage relationships with external research agencies and consultants
Business Communication Manager
Tetra Pak - Colombes - France(November 2009 - March 2011)
- Elaboration and implementation of the communication strategy aimed at consumers, professionals and internal
- In charge of consumer research and advertising campaign post evaluations
- Communications and media agency follow-up.
- Cost-control and creation of a budgetization tool
- Event organization (exhibitions, product launches...) et partnerships (WWF, EarthWater,...)
Marketing Project Manager
Groupe Danone - Grameen Danone Foods - Bogra - Bangladesh(August 2008 - January 2009)
- In charge of rural market operations (events, product launch, NGO partnerships...)
- Coordination of the rural sales team (sales follow-up, KPI,...)
- Organization of local consumer research (new recipes, new packaging)
- Blog updating: www.danonecommunities.com
Market Operations Manager
EADS Defence & Security Systems - Elancourt - France(January 2006 - August 2006)
- Organization of International exhibitions (Eurosatory, Bourget, Farnborough)
- In charge of multimedia development for exhibtitions and clients présentations. Brochure and catalog creation.
- In charge of Intranet updating and follow-up.
